However, social media can also be a double edged sword. Frustrated patients can come to your page to blow off steam and users can leave reviews or comments with no verification that they are even a real patient. How do you handle this? Be proactive and monitor your comments diligently and work to handle concerns and questions offline or via private message. Avoid having a conflict play-out on your public timeline. Additionally, using the Provider Widget to display your verified patient reviews, star rating and top scoring areas will help establish credibility and combat the potential negative comments of a select number of users on your page.
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What are your “Do’s and Don’ts” for social media? Share them in the comments section below.Best Practice
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